Michelle Anderson is Western Washington’s go-to source for carpeting. Since joining the Bentley team in 2016 as the sole representative in Seattle, Michelle has grown market share over 500%.
Her hard work has recently led to several awards, including the Rise-Star award in 2018, the Pinnacle Award for the Western Region in 2019, the IIDA NPC Industry Professional of the Year 2020 and the Bentley Mills Salesperson of the Year Award for 2020.
Now Michelle faces the challenge of selling in a unique market during very unique times. In this Q+A, Michelle discusses how her approach has changed since the pandemic, what makes Seattle such an exciting market to sell in, and some of the secrets to her sales savviness.
Sunset is not simply a daily occurrence, it’s also a state of mind. It’s calming moments that end the hours behind us, while at the same time preparing us for the new energy of the night. It’s the brightness and warmth of the sun expertly blended with the rich, darkness of the horizon. No matter where you are in the world, sunset is a magically and mysterious transition that envelopes the senses and sets the stage for the dawn of a new day.
Define the verb “sort,” and words like separate, classify and categorize come to mind. That’s great for laundry, but not for humans. Yet, so many of us “sort” the people around us – labeling and grouping them based on gender, skin color, political affiliation and who they love.
From keeping us in order (red means “stop” and green means “go”) to conveying structure (think maps and color-coded lists) to expressing our moods – color is a powerful influence in our everyday lives. We live and breathe fashion, color and interiors, and we’re always looking ahead to what’s next. We provide designers with colorways that enable them to unleash their creativity, while still delivering a trendy – or timeless – aesthetic that their clients will adore.
Not everyone is cut out for sales. Even superstars are challenged – by competitors, market conditions, customer demands. But according to Bentley’s 2017 Sales Person of the Year, attitude is everything. Wendy Jorgensen, saleswoman extraordinaire from the bustling Big Apple and a finalist for this year’s Interior Design HiP Seller award, is a true believer in mind over matter. It’s what keeps her resilient – and successful.
Held from June 11-13 at The Merchandise Mart in Chicago, NeoCon has evolved into one of the most recognized and attended trade shows in the industry and this year will be no exception. Join us at our Merchandise Mart booth #1098 and at our Kinzie showroom across from The Merchandise Mart, 220 W. Kinzie St. Suite 200, for our NeoCon events!
This story begins with a New York hotel room key. Actress and singer/songwriter, Caitlin Crosby, started wearing the hotel key as a necklace while on tour and had the idea to start engraving old, used keys with inspirational words. Realizing that, in a way, we are all like these keys – unique, flawed, scarred, and sometimes discarded by others – she wanted these keys to have their purpose renewed over and over again.