Three Days in June: Design Days + NeoCon 2025
This June, Bentley is doubling down on bold design with showrooms in two iconic Chicago destinations.
803 W. Lake (corner of Halsted and Lake), our limited-time pop-up redefines what a showroom can be.
220 W. Kinzie (Suite 200), our permanent showroom across the street from theMART continues to inspire.
As the lines between Fulton Market and theMART design communities continue to shift and blur, we’re meeting the moment with presence in both. Because Bentley is both grounded and exploratory. Refined and freeform. We create with intention—and we love a little disruption, too.
The Pop-Up at 803 W. Lake (corner of Halsted and Lake)
Temporary showroom. Lasting impression.
We’re taking over an expanse of raw space near the heart of Fulton Market, teaming up with like-minded partners to create a design experience unlike anything we’ve done before. Pull up a seat with the flexible, design-forward furniture from Friant. Overhead, acoustic pendant lights from Focal Point quietly elevate the overall vibe.
Open for Design Days (and a limited time following, for the local designers), the showroom is a playground of possibility. It’s a space that speaks to our creative process and yours: bold, layered and open to interpretation.
Come for our featured collection reveal (more on that below!). Stay for the experience.
And be sure to grab some swag and join us Monday evening (5:30–8:30 PM) for cocktails and conversation.
Featured Collection: Lost Language
Past, present and possibility
Lost Language is a collection shaped by time—where familiar forms are reimagined and made modern. It’s a story of continuity and transformation, told through four distinct patterns that speak in texture and tone.
Clear the Air™ offers quiet confidence through subtle movement and a velvety, tip-sheared finish—available exclusively in broadloom. Love Triangle™ explores the emotional geometry of design—structured and sun-washed, expressive at scale. Rare Form™ resists the grid with intuitive curves and softened repetition—familiar but never expected. To the Point™ sharpens the story with a herringbone that’s clean, composed and tailored to the moment. Together, they form a new design language—linear to fluid, grounded to ethereal, remembered to redefined. What’s lost is found…
Luxe Wool Rugs: Prima Vista
Custom, curated, 100% wool
Prima Vista, the specialty wool product line from Bentley, brings richness underfoot—whether you’re looking for sophisticated simplicity or fully custom artistry. As the category grows, so do the possibilities.
Custom Designs
With Prima Vista, customization isn’t an upgrade—it’s the starting point. Paired with hard surfaces or layered with broadloom, our hand-tufted, hand-loomed and hand-knotted area rugs are made by skilled artisans. Because beautiful design deserves a custom finish.
Curated Collection
Coming soon! Head into higher elevations with Heathered Highlands. Inspired by the untamed beauty of the Scottish moors, these handloomed rugs are available in a palette of 7 earthy colorways, and in standard and custom-sizes up to 15 feet wide. Like all Prima Vista products, Heathered Highlands is crafted from 100% ethically sourced, untreated wool—known for its purity, durability and sustainability.
See what’s possible with Prima Vista
Responsibility: Our Standards, Our Story
Progress you can stand on.
Responsibility isn’t just part of the Bentley story—it’s the foundation. We are proud to:
- Integrate post-consumer calcium carbonate from discarded carpet into all our backings
- Manufacture in the U.S. our LEED-certified mill and Energy Star-rated warehouse in California
- Partner with industry leaders ECONYL® by Aquafil and Universal Fibers’ Thrive® to deliver 75-100% recycled content yarns with the lowest carbon impact
- And more.
We’re not just meeting standards—we’re raising them. Read more about our responsibility commitments
Giving Back: Our Annual Charitable Commitment
Building on what we started.
Last June, we launched our partnership with Two Bit Circus, a LA-based international nonprofit foundation dedicated to driving changes in STEAM (science, technology, engineering, art and math) education by creating learning experiences for children that inspire entrepreneurship, encourage invention, and instill a sustainability mindset.
This year, we’re continuing that collaboration. Together, we’re helping spark creativity and opportunity for the next generation through hands-on learning, upcycled materials and maker-driven education.
Want to see it in action? Watch the Maker Fair Video below.
More to Explore at Kinzie
The conversation continues across the street from theMART.
At our Kinzie Showroom (220 W. Kinzie, Suite 200), you’ll find Lost Language alongside more of our latest releases—including the luminous Light Catcher, the inviting texture of Screen Door, and other recent collections that continue to move the design conversation forward.
See Bentley “Out in the Wild”
Our showrooms aren’t the only places to catch Bentley in situ this June. Stop by theMART—and look down:
DesignScene by SANDOW—11th floor, Suite 1130
Kings Road—our 2024 HiP award-winning carpet icon—makes a statement in SANDOW’s Design Scene showroom. Hand-selected by Interior Design in two striking shades of red, this installation will floor you.
ECONYL® by Aquafil—11th floor, Suite 11-107
Here we share the deeper sustainability story behind our products and partnerships. Many of our latest products are manufactured with ECONYL regenerated nylon, delivering higher recycled content with the lowest carbon impact. See samples of Lost Language and Light Catcher.
Wherever you go during Design Days and NeoCon, Bentley shows up—boldly, intentionally and in very good company.
Couldn’t make it to Chicago? Reach out to your local Bentley rep or browse our product pages to order samples. For media inquiries, connect with Gabby Apuzzo at gabby@vvkagency.com.