Michelle Anderson is Western Washington’s go-to source for carpeting. Since joining the Bentley team in 2016 as the sole representative in Seattle, Michelle has grown market share over 500%.
Her hard work has recently led to several awards, including the Rise-Star award in 2018, the Pinnacle Award for the Western Region in 2019, the IIDA NPC Industry Professional of the Year 2020 and the Bentley Mills Salesperson of the Year Award for 2020.
Now Michelle faces the challenge of selling in a unique market during very unique times. In this Q+A, Michelle discusses how her approach has changed since the pandemic, what makes Seattle such an exciting market to sell in, and some of the secrets to her sales savviness.
From keeping us in order (red means “stop” and green means “go”) to conveying structure (think maps and color-coded lists) to expressing our moods – color is a powerful influence in our everyday lives. We live and breathe fashion, color and interiors, and we’re always looking ahead to what’s next. We provide designers with colorways that enable them to unleash their creativity, while still delivering a trendy – or timeless – aesthetic that their clients will adore.
Not everyone is cut out for sales. Even superstars are challenged – by competitors, market conditions, customer demands. But according to Bentley’s 2017 Sales Person of the Year, attitude is everything. Wendy Jorgensen, saleswoman extraordinaire from the bustling Big Apple and a finalist for this year’s Interior Design HiP Seller award, is a true believer in mind over matter. It’s what keeps her resilient – and successful.
Getting ahead can be tough for women in any industry, particularly male-driven ones such as the music industry. Jen Lowe, solo artist, multi-instrumentalist and a Bentley collaborator through Banding People Together, says it’s all about owning your story and creating a forward-moving narrative for yourself and others.
Many industries, but especially architecture and design, demand creativity. Its core to achieving business goals and meeting client expectations; it’s also key to who we are as individuals and a community.
For May Cruz, Bentley’s senior creative services manager, art is her world. It shows up in everything she does: from the art festivals she takes her kids to, to the colors she puts in her hair (more about that below) to the oil paintings she does in her spare time. Art is more than a job…it’s a way of life.
When Paula Hagerty has a goal, she makes sure it’s within her sights. Literally. She writes it on a piece of paper, pins it to her bulletin board, and looks at it every day – right next to a running list of big sales and projects she’s working on. Ambitions side-by-side with achievements. Wishes next to the hard work it takes to make them come true.